Released on: November 22, 2007, 10:14 am

Press Release Author: Good Company Entertainment Ltd.

Industry: Entertainment

Press Release Summary: Tenacity of 3 young writer/producers makes Toronto Fringe hit
a runaway commercial success

Press Release Body: In November 2006, three recent graduates of Canada\'s theatre
training capital, Sheridan College, set a plan in motion. Wishing to see a return to
the hey-day of Toronto commercial theatre, they put together a script, a score, and
a business plan.

Development and planning began full tilt in January, with bi-weekly focus group
sessions attended by Toronto\'s business community. Daniel Falk, Rachel Brittain, and
Daniel Abrahamson, the newly formed Good Company Entertainment Ltd, had decided to
learn about business the Broadway way; put on a show. Early in development, their
production would form a strategic alliance with Scriptlab, and be chosen to appear
in the 2007 Toronto Fringe Festival.

The development with Scriptlab continued into May, when the show began rehearsals
for the Fringe. The young producing teamed wrangled together a very talented cast;
J. Sean Elliott, Alison Woolridge (Mamma Mia, Toronto) Chris Trussell, and up and
comers Trevor Campbell and Lana Carillo. Upon its debut in the Robert Gill Theatre
the show received rave reviews from local critics. Richard Ouzounian called
Abrahamson \"the brightest songwriting talent on the Toronto stage in a long time,\"
and the show received 5 Star ratings from both Now and Eye Magazine. The show soon
had sold-out performances and was awarded the Fringe Patron\'s Pick as well as NOW
Magazine\'s Critic\'s Pick. Two weeks later, Funny Business - The Musical would be
featured in the \"Best of Fringe\" series at the Diesel Playhouse.

The team saw the feedback and struck hard shortly after the Fringe. Raising over
seventy five thousand dollars in private equity from, they rented the Cabaret
Theatre at the Diesel Playhouse and put on the show professionally on August 17th.
Despite overwhelming odds due to the lack of significant advertising dollars and
business experience, the show was attended by over five thousand people in it\'s run
of over seventy performances. Funny Business - The Musical became, and continues to
be, one of the best reviewed musicals in Toronto.

Due to popular demand, \"Funny Business - The Musical\" is back for the holidays.
Starting December 5th, Funny Business - The Musical returns to the Diesel Playhouse,
playing for exhausted shoppers and corporate Christmas parties alike. Advance ticket
sales are available now, and numerous performance dates are already sold out. Only
one year old, the show proved to be the feel-good hit of the Toronto theatre scene
and has garnered interested in subsequent productions from all across Canada.

Funny Business - The Musical re-opens December 5th until January 4th. For tickets
call 416-971-5656, or visit dieselplayhouse.com or funnybusinessthemusical.com. For
groups of 10 or more, call 416-971-5973 ex 234.




Web Site: http://www.funnybusinessthemusical.com

Contact Details: *************************************************
FOR IMMEDIATE RELEASE
PRESS CONTACT: Daniel Abrahamson 647-883-3307/danieljohnabrahamson@gmail.com